Vision & Values
We take your banking personally. This was our vision from day one, and this vision has remained
rock-solid for twenty years. We’ve never lost sight of our customers… and we’ve never
forgotten to take their banking personally.
When The South Financial Group had its beginnings as Carolina First in 1986, South Carolina-based banks were
quickly becoming a rare commodity. Our vision was to create a new kind of community bank, a financial institution
that remains close to customers while handling the most sophisticated needs. At The South Financial Group, we simply
do whatever it takes to:
- Treat our customers with genuine hospitality and make them feel at home,
- Be accessible and responsive to customer needs, and
- Stay involved in our communities.
Since the moment that the first customer walked through our doors, we’ve maintained a commitment
to personalized relationships and high-quality products. We have an unwritten agreement with our
customers to never forget where we started and never forget our vision to create a new kind of
community bank. In return, our customers trust us, year after year, with their own dreams and visions.